Viaplay Terms and Conditions

Viaplay Terms and Conditions

Viaplay is a personalized Internet-based streaming service that offers access to audiovisual content through subscription, individual purchases, or rental (“Viaplay”). One of our obligations under these Terms and thus one of the core features embedded within the service is the way Viaplay is tailored, personalized and presented to you based on your viewing preferences. Viaplay is available through certain internet connected Smart TVs, mobile phones and other devices that support our applications (such applications collectively referred to herein as the "App") as well as through our web-based app at www.viaplay.com (the “Website”). Devices that enable access to Viaplay through the App are listed on the Website.

Viaplay is offered by Viaplay Group US, Inc., c/o Viaplay Group Shared Services, a Delaware corporation, with offices at Ringvägen 52, PO Box 17179, 104 62 Stockholm, Sweden (the “Company”, “we”, “us” or “our”). The Company is part of a group of companies in which Viaplay Group AB (publ) (Swedish corporate identification number 559124-6847) constitutes the parent company (the "Group"). Viaplay is registered with the Swedish Press and Broadcasting Authority by the Company’s group company Viaplay Group Sweden AB, Swedish corporate identification number 556304-7041, with address c/o Viaplay Group Shared Services, Box 17179, 104 62 Stockholm, Sweden and VAT number SE556304704101.

IMPORTANT NOTICE REGARDING ARBITRATION: WHEN YOU AGREE TO THESE TERMS, YOU ARE AGREEING (WITH LIMITED EXCEPTION) TO RESOLVE ANY DISPUTE BETWEEN YOU AND THE COMPANY THROUGH BINDING, INDIVIDUAL ARBITRATION RATHER THAN IN COURT. FOR CLARITY, BY AGREEING TO THESE TERMS, YOU WAIVE YOUR RIGHT TO A TRIAL BY JURY OR TO BRING OR PARTICIPATE IN A CLASS OR OTHER JOINT ACTION WITH RESPECT TO ANY CLAIMS ARISING UNDER OR IN CONNECTION WITH THESE TERMS. PLEASE REVIEW CAREFULLY THE SECTION ENTITLED “DISPUTE RESOLUTION AND APPLICABLE LAW” BELOW FOR DETAILS REGARDING ARBITRATION (INCLUDING THE PROCEDURE TO OPT OUT OF ARBITRATION).

These Terms & Conditions (the “Terms”) constitute an agreement between you, the Viaplay account holder and person responsible for paying our fees (“you” or “your”) and the Company. By using Viaplay, you expressly agree to comply with these Terms and any additional terms and conditions that we provide to you, including in connection with your use of other products, services or promotions we may offer or make available to you (“Additional Terms”). The Additional Terms are hereby incorporated herein and made part hereof. To the extent that there is a conflict between these Terms and the Additional Terms, the Additional Terms will control. You are also responsible for ensuring that any users who access and use the Website and/or the App via your Viaplay user account comply with these Terms where applicable to them. By accepting these Terms, you confirm that you agree to these Terms and that you (and any users you allow to access your Viaplay account) will comply with them.

Viaplay may be offered by third parties, e.g., in conjunction with the provision of their own products and services. These third parties may apply additional and separate terms and conditions which you will have to accept in order to get access to Viaplay through such third party.

We only use your personal information in accordance with our privacy notice (available here ).

Access to Viaplay and our content

Requirements for creating a Viaplay user account

To create an account and get access to Viaplay, you must:

• have reached the age of 18 (or the age of majority in your state of residence) and/or have legal power to enter into this agreement by law in your your state of residence;

• provide us with a valid e-mail address. The e-mail address will be your log-in username and we will use the e-mail address to communicate with you;

• be a permanent resident of a country in which Viaplay is offered (we will verify your geographic location at the time of registration, and you may not use any technology or technique to obscure or disguise your location);

• be a natural person (i.e. not a company or other business entity);

• register your payment details; and

• accept and agree to be bound by these Terms.

You agree that any and all user information provided by you to us in connection with creating your account is true and correct and that you will update your user information as necessary so that it remains true and correct at all times.

Credentials and Account sharing

You are responsible for all activity that occurs on your Viaplay account. Your Viaplay account is personal and may not be shared with anyone outside your household. Sharing your Viaplay account with someone outside your household is considered unauthorized account sharing. Because you are responsible for all activity that occurs on your Viaplay account, you should maintain control over registered devices and guard the security and confidentiality of your password.If one of your registered devices is sold, lost or stolen, please deactivate the registered device and change your password immediately. If you fail to log out or deactivate your device, subsequent users may access Viaplay through your account and may be able to access certain of your account information.

If you suspect that an unauthorised user has access to, or is using, your account, you must immediately notify us, change your password, and log out from all registered devices. If we have reason to believe that the account has been misused, we have the right to immediately suspend your access to Viaplay and prevent any continued unauthorised activities by other means.

We have the right to require you to change your password at any time.

Subscription plans and One-Time-Purchases

The fees payable for a Viaplay subscription are collectively referred to herein as the “Subscription Fee”. Each period that you subscribe to Viaplay by paying the Subscription Fee is referred to herein as a "Subscription Period". Your Subscription Period will automatically renew, and you will be charged the Subscription Fee, unless you have cancelled your subscription prior to the next billing date.

Depending on how Viaplay is offered in your country of residence, you may access the content on Viaplay by:

• Subscribing monthly to one of our packages asoffered at any given time, by advance payment of the monthly Subscription Fee and receiving access to Viaplay for each month you have paid for (“Monthly Subscription”).

• Subscribing to a package for a fixed, predetermined term (e.g. 6 or 12 months) by paying the Subscription Fee (either in advance monthly instalments or the entire sum upfront, depending on the terms of the offer) ("Fixed-Term Subscription"). The Fixed-Term Subscription represents the minimum period during which you are bound to your subscription with Viaplay. When the Fixed-Term Subscription has expired, your subscription will automatically convert either to a Monthly Subscription or a new Fixed-Term Subscription (depending on what information you were provided with at the time you signed up for the offer), at to the Subscription Fee in force at any given time, unless you have cancelled your subscription prior to the expiry of the fixed term.

• Paying separately to have access to certain specific content either as a one-off purchase (such as a movie), a 48-hour rental, or as a live transmission of a specific event (such as an individual soccer match) ("One-Time Payment(s)"). Where you have purchased access to a movie, your will have unlimited access to streaming and playback of the movie, as long as the movie is subject to agreement between us and the rights holder. Should our agreement with the rights holder expire, or if we otherwise remove your access to the purchased content, you are entitled to a refund of the amount you paid for the movie.

For updated information on prices and the subscription plans and One-Time Payments offered from time to time in your country of residence, we recommend that you visit the Website. Information about your current subscription plan, including the next billing date and the amount of the Subscription Fee, is available on the “My Account” page on the Website. If you have purchased your subscription through a third party, you must refer to such third party for information on your next billing date and amount of the Subscription Fee.

Technical requirements and Updates

In order to access the content on Viaplay, you must have an Internet-connected device compatible with Viaplay’s technical requirements.

The applicable system requirements and a list of devices and platforms compatible with Viaplay are available on the Website. Please note that fulfilment of these system requirements and use of compatible devices and platforms, will not guarantee that you will always be able to use or access Viaplay without errors or other interruptions. The quality and the display of our content may be affected by various factors, such as your location, your Internet connection and/or bandwidth, and may vary between different devices. We reserve the right to modify the system requirements or compatible devices and platforms from time to time, for example if necessary for security reasons. This may result in certain software or hardware no longer being compatible with Viaplay.

We may update the Website and/or the App for security, technical and/or other reasons at any time in our sole discretion. It is your responsibility to install any necessary updates without delay and to update the operating system of your device if this is required, in order for you to use an updated version the App. We cannot guarantee that every version of the App will work on your device. Updates of the App are provided via the digital store or portal that provided the App for your device. You may not be able to use or access Viaplay if you do not install the latest available version of the App.

Limitations on concurrent streams, registered devices and Offline Mode

You may register and use Viaplay on a maximum of five (5) devices and you cannot replace more than one (1) registered device during a period of ninety (90) calendar days.

We may control the maximum number of simultaneous streams per account regardless of how many of your devices that can access Viaplay. We may change the maximum number of simultaneous streams and/or impose limits on the number of devices that you may use at any time. The number of simultaneous streams may vary depending on your country of residence. Information about how many streams you can have simultaneously is available on the Website.

Certain content in Viaplay may be available for temporary download and offline viewing on certain supported devices during a limited period of time. Please note that there may be limitations on how you can stream downloaded content outside your country of residence.

Unlawful use of Viaplay

All content that constitutes a part of and is related to Viaplay is protected by copyright law. All copyrights and other intellectual property rights in any material or content that forms part of or is related to Viaplay are held, or licensed, by us. Subject to the terms and conditions set forth herein, we grant you a non-exclusive, non-transferable, revocable and limited license to access and use Viaplay only for your personal and private use (i.e., not for any commercial purpose) and in accordance with these Terms and applicable copyright law and you may not copy, reproduce, distribute, transfer, sell, license, publish, display, perform publicly, modify, create derivative works, upload, edit, post, link to, frame, transmit, rent, lease, lend or sublicense such rights. You may not bypass or attempt to circumvent our security system or attempt to test, damage, or otherwise affect the security of Viaplay, our Website, App, or Viaplay software, hardware, or any other equipment directly or indirectly associated with Viaplay. Any violation of the above shall always be considered a material breach of these Terms, entitling us to immediately suspend or terminate your access to Viaplay, or otherwise prevent continued unauthorised actions. Further, we reserve the right to take legal action against any such violation.

Minors

Please note that not all content available on Viaplay is appropriate or suitable for minors. You agree, regardless of whether or not you have created a kid’s profile on your user account, not to let minors access Viaplay unless they are under your supervision.

Payment, fees, and trials offers

Billing

To be able to watch content on Viaplay, you must provide us with a valid payment method. Unless you cancel your subscription before the next billing date, you agree that we will charge the Subscription Fee for the next Subscription Period to your selected payment method. If payment of the Subscription Fee fails for any reason, we may continue trying to charge your payment method and suspend or terminate your access to Viaplay until we have been able to collect the Subscription Fee. You also remain responsible for any amounts you fail to pay in connection with your subscription, including collection costs, bank overdraft fees, collection agency fees, reasonable attorneys' fees, and arbitration or court costs.

You can update your payment method by going to the "My Account" page on the Website. Following any update, you authorise us to continue to charge you according to your most recently selected payment method.

If you have signed up for Viaplay through a third party and are billed through such third party, then the payment terms provided by such third party will apply and any changes to your payment method should be done with such third party.

Fees and changes to your subscription plan

Fees are due in accordance with our current price list which is available on the Website. Content purchased as One-Time Payments are not included in your subscription and so are not included within the Subscription Fee, but are subject to additional fees. Prices displayed on the Website exclude any data communication costs or fees which your Internet or telecommunication service provider may charge under your contract with such service provider, or transaction or other fees charged by your bank or credit card provider in connection with payment of the Subscription Fee.

We may change the Subscription Fees and other fees for Viaplay from time to time ("Fee Change"). We will notify you by email and/or via your user account on Viaplay with at least thirty (30) days’ notice before the Fee Change takes effect. If you do not accept the Fee Change, you have the right to cancel your subscription without penalty with effect from your next billing date. A Fee Change may also include the introduction of new fees. If you choose to upgrade your subscription to a package with a higher Subscription Fee, you will be charged the new Subscription Fee immediately upon such upgrade to the new package. You will thereafter be refunded an amount corresponding to the number of days you had left on your previous package. If you choose to downgrade your subscription to a package with a lower Subscription Fee, both the price change and the package change will take effect on the next billing date.

Internet Service and Data Usage

In order to access the content on Viaplay, you must have an Internet-connected device compatible with Viaplay’s technical requirements.You are responsible for any and all costs associated with your Internet service used to access Viaplay.Please check with your Internet provider for information on possible Internet service and data usage charges. Under no circumstances will we be responsible for any such Internet or data access fees and charges in connection with your use Viaplay, including wireless Internet, email, text messaging or other charges or fees incurred by you (or any person that has access to your registered devices, telephone number, email address, account or other similar information). Further, the use or availability of Viaplay may be prohibited or restricted by your wireless carrier and/or data access provider, and not all Viaplay Apps or other services may work with all wireless carriers, networks, platforms, services or devices.

Trial offers

We may offer new customers different types of trial subscriptions, for example free of charge or at a reduced price for a specific period of time ("Trial Offer"). To be eligible to use a Trial Offer, neither you nor any other member of your household must have previously used a Trial Offer or any similar marketing offer from us. If you or any other member of your household have already taken advantage of a Trial Offer, you will be charged the Subscription Fee as if you were signing up for a standard Monthly Subscription at the current price. We reserve the right to check whether you meet the requirements based on the information you have submitted when signing up for a Trial Offer.

Upon expiry of a Trial Offer, the Trial Offer will automatically be converted into a Monthly Subscription, unless you terminate the subscription prior to the last day of the Trial Offer period. Terminations are done via "My Account" on the Website.Please note that you may not receive a notice from us that your trial subscription has ended. If you wish to avoid charges to your payment method following the Trial Offer period, you must cancel your subscription prior to the last day of the Trial Offer period.

Separate terms may apply for promotions (including trial offers) offered by third parties. If you register for any such promotions, please note that cancellation of such trial offers must be done in accordance with the instructions provided by the third party. The prices provided by such third party will apply to your Viaplay subscription following the expiry of the trial offer.

Service interruption

You accept that the availability of Viaplay may be affected by, for example, denial of service on the internet or by any other network, ISP, electronic, computer, or other communications issues or errors and that we are not responsible for any restrictions in the use of Viaplay caused by overload or such issues and/or errors.

Termination

Your termination

You may terminate your subscription at any time via the "My Account" page on the Website.

Your termination will take effect:

• at the end of the Subscription Period during which you notify us that you wish to terminate your subscription (if you have a Fixed-Term Subscription, the termination will take effect at the end of the pre-determined subscription term); or

• at the end of the notice period described in the section "Fees and changes to your subscription plan" in these Terms, provided that you notify us as set forth in such section.

Please note that your termination of a subscription does not affect your obligation to pay for the remainder of the current Subscription Period, nor does it entitle you to a refund of any Subscription Fee paid in advance for the remainder of the Subscription Period.

If you terminate your subscription, you will have continued access to the content you have purchased through One-Time Payment. However, we reserve the right to terminate or restrict access to the content in accordance with these Terms.

Please note that your user account will remain active even if you terminate your subscription and that applicable parts of these Terms, as amended from time to time, will remain in force as long as you keep your user account with us. You may delete your user account by contacting our Customer Service (see "Contact Information" below).

If you have purchased access to Viaplay through a third party, your subscription must be terminated through such third party in accordance with their applicable terms and conditions.

Our Termination

We reserve the right to terminate your subscription or otherwise suspend your access to Viaplay at any time.

If we terminate your subscription, we will offer you the following, provided that you are not in breach of these Terms:

• continued access to Viaplay for the remainder of the current Subscription Period, or for Fixed-Term Subscriptions the remainder of such fixed term, or a full or partial refund of the most recently paid Subscription Fee (proportionate to our termination or suspension), without renewal of your subscription; and/or

• access to individual content that you have already purchased through a One-Time Payment to the extent we have the right to grant such license.

We have the right to suspend or terminate your access to Viaplay with immediate effect and demand payment for any outstanding Subscription Fee(s) if you are in breach of these Terms.

Changes in Viaplay to these Terms

We constantly work to improve Viaplay and its content. Therefore, we cannot provide any warranties or commitments regarding the quantity or quality of the content, functionalities, compatibility, and interoperability with platforms other than what is required under applicable laws and expressly stated on the Website at any given time. For example, features and content which was available on Viaplay when you signed up for your subscription or made a One-Time Payment may change during your time as a user.

We reserve the right to update or amend Viaplay and/or these Terms at any time for any reason, including, without limitation, for technical, operative, and/or security reasons, due to changes in the number of users of Viaplay, to prevent unlawful use and/or account sharing, changes in applicable law, decisions by governmental or regulatory bodies, court rulings, and/or increased costs for providing Viaplay. We will inform you of any material changes to these Terms via email, in the App or on the Website.

Additional Legal Terms

Disclaimers; Liability

YOU AGREE THAT USE OF VIAPLAY IS AT YOUR OWN RISK AND THAT AN UNINTERRUPTED AND ERROR-FREE TRANSMISSION CANNOT BE GUARANTEED. VIAPLAY, AND ALL CONTENT AND SOFTWARE ASSOCIATED THEREWITH, OR ANY FEATURES OR FUNCTIONALITIES ASSOCIATED WITH VIAPLAY, ARE PROVIDED “AS IS" AND “AS AVAILABLE”, AND TO THE FULLEST EXTENT PERMITTED BY LAW, ARE PROVIDED WITHOUT REPRESENTATION, WARRANTY OR CONDITION OF ANY KIND, EITHER EXPRESS OR IMPLIED, OR ANY GUARANTY OR ASSURANCE THE SERVICES WILL BE AVAILABLE FOR USE, OR THAT ANY PRODUCTS, FEATURES, FUNCTIONS, SERVICES OR OPERATIONS WILL BE AVAILABLE OR PERFORM AS DESCRIBED. ALL IMPLIED REPRESENTATIONS, WARRANTIES AND CONDITIONS RELATING TO THE SERVICES, AND ALL CONTENT, PRODUCTS, SERVICES AND USER POSTINGS ARE HEREBY DISCLAIMED.WITHOUT LIMITING THE FOREGOING, WE ARE NOT RESPONSIBLE OR LIABLE FOR ANY MALICIOUS CODE, DELAYS, INACCURACIES, ERRORS, OR OMISSIONS ARISING OUT OF YOUR USE OF THE SERVICES. YOU UNDERSTAND, ACKNOWLEDGE AND AGREE THAT YOU ARE ASSUMING THE ENTIRE RISK AS TO THE QUALITY, ACCURACY, PERFORMANCE, TIMELINESS, ADEQUACY, COMPLETENESS, CORRECTNESS, AUTHENTICITY, SECURITY AND VALIDITY OF ANY AND ALL FEATURES AND FUNCTIONS OF THE SERVICES.

Your access to Viaplay may be occasionally suspended or restricted to allow us to carry out upgrades or perform scheduled or unplanned maintenance. We will attempt to limit the frequency and duration of any such suspension or restriction.

TO THE FULLEST EXTENT PERMISSIBLE UNDER APPLICABLE LAWS, IN NO EVENT SHALL THE COMPANY, THE GROUP, OR THEIR RESPECTIVE AFFILIATES, PARENT COMPANY, SUCCESSORS AND ASSIGNS OR SUBSIDIARIES OR ANY OF THEIR INVESTORS, DIRECTORS, OFFICERS, EMPLOYEES, AGENTS, REPRESENTATIVES, PARTNERS, LICENSORS, ADVERTISERS OR SUPPLIERS BE LIABLE (JOINTLY OR SEVERALLY) TO YOU FOR ANY LOSS OR DAMAGE, OF ANY KIND, DIRECT OR INDIRECT, IN CONNECTION WITH OR ARISING FROM USE OF THE SERVICES OR FROM THESE TERMS, INCLUDING, WITHOUT LIMITATION, COMPENSATORY, CONSEQUENTIAL, INCIDENTAL, INDIRECT, SPECIAL OR PUNITIVE DAMAGES.

SOME JURISDICTIONS DO NOT ALLOW FOR THE EXCLUSION OF CERTAIN WARRANTIES OR CERTAIN LIMITATIONS ON DAMAGES AND REMEDIES, AND, ACCORDINGLY SOME OF THE EXCLUSIONS AND LIMITATIONS DESCRIBED IN THIS AGREEMENT MAY NOT APPLY TO YOU.

The Website may include links to or otherwise allow you to access other websites or materials provided by third parties (collectively, “Third Party Services”). We do not verify, endorse, or have any responsibility for Third Party Services or any third party business practices.We have no control over the Third Party Services content of these sites, and we will not have any liability for any loss or damage that may arise from the use of Third Party Services.

Indemnification

You agree to indemnify and hold us, the group, our partners, successors and assignsand any of our or their respective investors, directors, officers, employees, agents, representatives, licensors, advertisers or suppliers harmless from all claims, liabilities, losses, damages and costs and expenses (including legal costs), caused by or arising in connection with your breach of these Terms, applicable law, regulation, or third-party rights.

Digital Millennium Copyright Act

If you are a copyright owner or an agent thereof and believe that any content on Viaplay infringes upon your copyrights, you may submit a notification pursuant to the Digital Millennium Copyright Act (“DMCA”) by providing our Designated Agent (as set forth below) with the following information in writing (see 17 U.S.C. 512(c)(3) for further details):

• A physical or electronic signature of a person authorized to act on behalf of the owner of an exclusive right that is allegedly infringed;

• Identification of the copyrighted work claimed to have been infringed, or, if multiple copyrighted works on Viaplay are covered by a single notification, a representative list of such works on Viaplay;

• Identification of the material that is claimed to be infringing or to be the subject of infringing activity and that is to be removed or access to which is to be disabled and information reasonably sufficient to permit us to locate the material;

• Information reasonably sufficient to permit us to contact you, such as an address, telephone number, and, if applicable, e-mail address;

• A statement that you have a good faith belief that use of the material in the manner complained of is not authorized by the copyright owner, its agent or the law; and

• A statement that the information in the notification is accurate, and under penalty of perjury, that you are authorized to act on behalf of the owner of an exclusive right that is allegedly infringed.

Written notification of claimed infringement must be submitted to the following Designated Agent:

Name and Address of Designated Agent: Viaplay Group Legal

Viaplay Group US Inc.

Att. Viaplay Group Legal

c/o Viaplay Group Shared Services

PO Box 17179

104 62 Stockholm

Sweden

For clarity, only DMCA notices should be sent to the Designated Agent and any other feedback, comments, requests for technical support, and other communications should be directed to Viaplay Customer Service. You acknowledge and agree that if you fail to comply with all of the requirements set forth in this section above, your DMCA notice may not be valid.

Invalidity of Provisions

Should any provision of these Terms be deemed invalid or unenforceable, that provision shall in no way affect the validity of the other provisions of these Terms, which shall remain valid and enforceable to the extent permitted by law.

Transfer

These Terms apply to you as a user of Viaplay and you may not assign or otherwise transfer your rights or obligations under these Terms or any part thereof to a third party. We may assign or otherwise transfer our rights and obligations under these Terms, fully or partially, to a third party or other companies within the Group.

Dispute Resolution and Applicable Law

These Terms and any dispute or claims arising from them (including non-contractual disputes or claims) shall be subject to and interpreted in accordance with the laws of the state of Delaware, U.S.A. without regard to conflict of law provisions. These Terms will not limit any consumer protection rights that you may be entitled to under the mandatory laws of your state or country of residence.

If any dispute, claim, or controversy arising out of or relating to these Terms or the breach, termination, enforcement, interpretation, or validity thereof or the use of Viaplay (collectively, a “Dispute”) arises between you and the Company, the parties shall primarily attempt to amicably resolve the Dispute. If the parties cannot resolve the Dispute, you and the Company hereby each agree that the Dispute will be resolved solely by binding, individual arbitration and not in a class, representative, or consolidated action or proceeding. You and the Company agree that the U.S. Federal Arbitration Act governs the interpretation and enforcement of these Terms, and that you and the Company are each waiving the right to a trial by jury or to participate in a class action. This arbitration provision shall survive termination of these Terms. As a limited exception to the foregoing: (i) you may seek to resolve a Dispute in small claims court if it qualifies; and (ii) we each retain the right to seek injunctive or other equitable relief from a court to prevent (or enjoin) the infringement or misappropriation of our intellectual property rights. In addition, you will retain the right to opt out of arbitration entirely and litigate any Dispute if you provide us with written notice of your desire to do so by email at support-us@viaplay.com or by regular mail at Viaplay Group US Inc., Att. Viaplay Group Legal, c/o Viaplay Group Shared Services, PO Box 17179, 104 62 Stockholm, Sweden, within thirty (30) days following the date you first agree to these Terms. The arbitration will be conducted by the American Arbitration Association (“AAA”) under its Consumer Arbitration Rules (the “AAA Rules”) then in effect, except as modified by these Terms. The AAA Rules are available at www.adr.org or by calling 1-800-778-7879. A party who wishes to start arbitration must submit a written Demand for Arbitration to AAA and give notice to the other party as specified in the AAA Rules. The AAA provides a form Demand for Arbitration at www.adr.org. If your claim is for U.S. ten thousand dollars ($10,000) or less, you may choose whether the arbitration will be conducted solely on the basis of documents submitted to the arbitrator, through a telephonic or video-conference hearing, or by an in-person hearing as established by the AAA Rules. If your claim exceeds U.S. ten thousand dollars ($10,000), the right to a hearing will be determined by the AAA Rules. Proceedings that cannot be conducted through the submission of documents, by phone, or online, will take place in New York, New York; provided, however, that if you can demonstrate that arbitration in New York, New York would create an undue burden to you, AAA may hold an in-person hearing in your hometown area. The parties agree that the arbitrator shall have exclusive authority to decide all issues relating to the interpretation, applicability, enforceability, and scope of this arbitration agreement. Payment of all filing, administration, and arbitrator fees will be governed by the AAA Rules. If you prevail in arbitration you will be entitled to an award of attorneys’ fees and expenses to the extent provided under applicable law. YOU AND THE COMPANY AGREE THAT EACH MAY BRING CLAIMS AGAINST THE OTHER ONLY IN YOUR OR ITS INDIVIDUAL CAPACITY, AND NOT AS A PLAINTIFF OR CLASS MEMBER IN ANY PURPORTED CLASS OR REPRESENTATIVE PROCEEDING. Further, if the parties’ dispute is resolved through arbitration, the arbitrator may not consolidate another person's claims with your claims, and may not otherwise preside over any form of a representative or class proceeding. Notwithstanding the provisions of the section entitled “CHANGES IN VIAPLAY AND TO THESE TERMS” above, if the Company changes any of the terms of this “Dispute Resolution and Applicable Law” sectionafter the date you first accepted these Terms (or accepted any subsequent changes to these Terms), you may reject any such change by sending us written notice (including by email to support-us@viaplay.com) within thirty (30) days of the date such change became effective, as indicated in the “Last Updated” date above or in the date of the Company's email to you notifying you of such change (if applicable). By rejecting any change, you are agreeing that you will arbitrate any Dispute between you and the Company in accordance with the terms of this section as of the date you first accepted these Terms (or accepted any subsequent changes to these Terms).

Miscellaneous

These Terms constitute the entire and exclusive understanding and agreement between the Company and you regarding Viaplay, and these Terms supersede and replace any and all prior oral or written understandings or agreements between the Company and you regarding Viaplay. The Company's failure to enforce any right or provision of these Terms will not be considered a waiver of such right or provision. The waiver of any such right or provision will be effective only if in writing and signed by a duly authorized representative of the Company. Except as expressly set forth in these Terms, the exercise by either party of any of its remedies under these Terms will be without prejudice to its other remedies under these Terms or otherwise. Headings are for convenience only and are not to be considered in construing or interpreting these Terms. The terms “include,” “includes,” and “including,” whether or not capitalized, mean “include, but are not limited to,” “includes, but is not limited to,” and “including, but not limited to,” respectively and are to be construed as inclusive, not exclusive.Upon any termination, discontinuation or cancellation of Viaplay, your account, or these Terms, any provision of these

Terms which, either by its terms or to give effect to its meaning, must survive, shall survive any such termination, discontinuation or cancellation.

Contact Information

If you have any questions or if you otherwise need to get in touch with us, visit our Customer Service page where you will find answers to frequently asked questions and can chat with our Customer Service. You can also contact us via email at support-us@viaplay.com or via phone at +1 888-700-0813.

Data Protection and Viaplay

We value your trust in us.

INTRODUCTION

Viaplay is a service provided by Viaplay Group US Inc, corporate identification number 556840-9287, with address Corporation Service Company 251 Little Falls Drive, 19808 Wilmington, Delaware, USA. Viaplay Group International AB is a joint data controller together with Viaplay Group US Inc (together referred to as Viaplay Group), for the processing of personal data under this privacy statement (this or the “Statement”) and will use your personal data as is described below. You can exercise your rights by using the contact details under section 10 below.

Your right to privacy is at the forefront of everything we do. Our aim is to provide you with a streaming service with content tailored and personalized just for you. For that, we need to process your personal data, and this Statement will explain to you how that is done, from the collection, storage, usage and sharing of your personal data.

Please note that our privacy practices are subject to the applicable laws of the places in which we operate.You will see additional region-specific terms that only apply to customers located in those geographic regions, or as required by those applicable laws.

We encourage you to read this Statement closely. If you have any questions regarding anything stated here or otherwise regarding our privacy work or handling of cookies and other technologies, you are welcome to contact us by using the contact information in Section 10. For any questions or help with the Viaplay service, we refer to our helpdesk or our customer service.

You can click on the links on the column to the left to go directly to the corresponding sections of this Statement.

1. What our Privacy Statement Covers

This Statement applies to you when creating and using your account with Viaplay, browsing our websites and applications, participating in surveys, contests, user groups, subscribing to our newsletter, when you are communicating with us through social media or by using any of our other channels, or when you are otherwise interacting with us.This Statement does not apply to Viaplay employees or job applicants.

2. How We Process Your Personal Data

In this section, we explain how your personal data is used for us to provide you with Viaplay and related relevant experiences, services, offers and our interest in improving the service.The type of personal data we collect depends on your relationship and interaction with us.

Personal data means any information that can be linked to you either directly or indirectly. It could be your name, e-mail address, phone number, credit card number, IP address, viewing history and information about interests and preferences.

2.1 What are the categories and types of personal data we collect?

We collect the following categories and types of personal data:

Contact Information: your first and last name, mailing address, email address, and phone number;

Other identifying information: IP address, passwords and other security information for authentication and access;

Financial Information: credit card, debit card and bank account information (as described under section 2.3.6 below);

Geolocation data: your country information and geographical data;

Demographic information: gender, age;

Internet or other electronic activity: your browsing and click history, including information about how you navigate within our websites, applications and services;

Commercial information:services purchased or viewed on our websites and applications, streaming history;

Inferences drawn from the categories described above in order to create a profile about you to reflect your preferences, characteristics, behavior and attitude.

Free Text. Please note that we may collect other personal data that you choose to provide in a free-text entry box, either as part of your account or as part of any content you contribute to our websites, applications, or in connection with our services.

2.2 How do we collect your personal data and from what sources?

We may collect your personal data in several ways:

2.2.1 Information that you provide us with directly, for example when using Viaplay, communicating with our customer service, participating in a contest, or answering surveys

• Contact information such as name, email address, telephone number, home address, date of birth or age, payment details (see section 2.3.6 below) and other information you provide under the respective profiles when creating and/or maintaining your user profile,

• correspondence when you contact us (recordings of phone calls, emails, chat, etc.),

• email address, home address or phone number when you sign up for receiving our marketing communications,

• information that you provide whilst participating in a contest,

• user information that you choose to provide such as ratings, reviews and responses to surveys,

• data related to your social media account when you share content from Viaplay or contact us through social media (please note that the social media provider’s own privacy policies will also apply to you when acting under your social media account),

• username and password.

2.2.2 We collect information from you passively when you use Viaplay

While you are enjoying the content on Viaplay, we gather internet or other electronic activity from you passively and further process data about your use of the service. We also collect geolocation data (your country information) for the purpose of geo-boking or targeting your service to the correct geographic area.

The gathered data is processed, among other, based on your behaviour and is connected to your specific user profile to give you a personalized experience. You can always create additional user profiles to have a tailored profile for each person within your household using Viaplay (please note that everyone with access to your account will have access to all the user profiles).

Furthermore, and subject to your cookie settings, your browsing behaviour on our platforms during your logout experience may also be linked to you and used to provide you with a personalized experience once you log in (see further in section 2.3.1 below).

2.2.3 Data obtained from others

We collect your contact information, financial information, and internet or other electronic activity from our business and advertising partners, and service providers who assist us in managing or providing the Viaplay service and who collect some of the information described above.

For example:

• We share data within our group of companies to achieve our business purposes and to enable marketing of our services, in compliance with legal requirements,

• We receive information from payment service providers that enable you to pay for your subscription or any content you are buying or renting on Viaplay,

• We may need toreceive information to give you access to Viaplay via one of our business partners, distributors and other third parties where Viaplay is integrated,

• We may obtain information if we have a legitimate interest in collecting such information from an official body regarding e.g., a claim that concerns us directly or indirectly.

2.3 For what purposes do we use your personal data and(where required) what legal basis is used?

We process your personal data for a variety of purposes, all under the umbrella of providing you with Viaplay. Each purpose is connected to a so-called legal basis, which we rely upon to lawfully process your personal data. A legal basis could be performance of contract, meaning that the processing is carried out by us to fulfil our contractual obligation to you, which is created for example when you accept our Terms. We may also use legitimate interest as a legal basis, meaning that our reason for processing personal data outweigh any prejudice to your data protection rights. In order for us to do so, we always perform a balancing test to ensure that we have considered and weighed any privacy impact in relation to the interest in question. We consider what is necessary and reasonably expected by you, but also how to minimise any impact on your data protection rights, for example by always pseudonymising data where possible. If you object to your personal data being processed based on our legitimate interests, you can contact us using the contact information under section 10 below. Where the applicable privacy laws do not provide for the processing of Personal Data on the basis of legitimate interests, by providing us with your Personal Data, you consent to our processing it as we describe in this Statement or otherwise disclose to you. We could at times also ask for your consent to use your data. If consent is the legal basis, you are always given the option to withdraw your consent at any time, without affecting the lawfulness of processing based on consent before its withdrawal. Lastly, we may at times have a legal obligation to process your data.

We may anonymize, aggregate or otherwise strip any personal data or other information we collect of all personally identifying characteristics so that it does not identify you. We may use or share that aggregated, anonymized data with third parties for any purpose we deem appropriate.

Below are the various purposes for which we process your personal data, including the applicable legal basis for such processing.

2.3.1 Provision of Viaplay

We process your contact information, financial information, and commercial information to administer and provide you with Viaplay, such as to:

• identify you as a customer and/or user,

• charge for the services you use (administer invoices and payments) and ensuring recurrency of subscription payments,

• ensure the technical functionality of Viaplay,

• provide you with tailored and personalized content based on your viewing and browsing behaviour as well as other information you provide us with (read more about personalisation here)

• provide you with customer service,

• remedy faults and deal with complaints addressed by you,

• notify you of changes to our services.

Legal basis: Performance of contract and legitimate interest

2.3.2 Improving Viaplay

We process your other identifying information, internet activity and browsing history, commercial information, demographic information and geolocation data to develop and improve our services, for example by:

• compiling different types of data, such as viewing behaviour, into statistics for analytical needs, for example to see what content that is successful on the service and what is not, what features that can be improved and how to make the navigation on the service more user-friendly

• allowing you to provide feedback through different customer surveys (sometimes based on your viewing and user behaviour within Viaplay) for the reasons mentioned in the point above but also to ensure that we meet customer expectations and can continue to raise customer satisfaction, and

• understanding, diagnosing, troubleshooting, and fixing issues in our services.

Furthermore, and subject to your cookie settings, we may also use your other identifying information and internet and browsing history connected to your logout experience to run A/B and other website and/or application testing, as part of our efforts to improve the content made available via the same and understand what works best for our visitors.

In most cases, any analysing of this data is performed based on pseudonymised data that is separated from your customer account.

Legal basis: Legitimate interest and consent

2.3.3 Marketing

We may use your contact information, including your e-mail address, home address or phone number, in order to provide you with offers, news, recommendations etc. to market our services or, where you have consented thereto specifically, our partner’s services. We may provide you with personalized marketing based on your viewing behaviour and how you have used our services to better tailor offers that might be of interest for you. We may also use your personal data when you choose to participate in our marketing campaigns, e.g., in relation to our Refer-a-Friend framework or similar.

When you sign up to Viaplay you are always provided with the option to eiher opt-in or opt-out of our marketing communications, depending on national law requirements. If you no longer wish to receive marketing efforts from us, you can notify us at any time by clicking the unsubscribe link in each email message or by changing your "My Account" settings.

In addition, your personal data may be used for digital marketing purposes, for among others to create segments, focus groups or to send you targeted advertising on social media and digital ad spaces, subject to either our legitimate interest or applicable consent requirements. You may also be given the option to opt in to us sharing encrypted emails with advertisers for marketing purposes. You can find more information about how we use your information for these purposes and the consent requirements for the cookies we use in our cookie policy.

We use Google Analytics, a web analytics service that provides statistics and analytical tools for search engine optimization and marketing purposes, to see information relating to user website activities including, but not limited to, page views, source and time spent on our website and to provide advertisements to you on other websites. This information is depersonalized and is displayed as numbers, meaning that it cannot be tracked back to individuals. For more information on how Google Analytics collects and processes information, please visit:

https://www.google.com/policies/privacy/partners/. For information about how to opt out of having your information used by Google Analytics, visit: https://tools.google.com/dlpage/gaoptout/.

Pixel tracking is a cookie-based process that enables third-parties to collect information, such as website interactions and browser events, from websites. We use, among other, Meta Pixel to collect data that helps us track conversions from Facebook to our website, optimize ads, build targeted or lookalike audiences and remarket users. For more information on Facebook and Instagram’s advertising tools and your options to opt-out, please visit: https://www.facebook.com/policies/cookies.

Our systems do not recognize browser “Do Not Track” signals, but we work with advertising service providers that are members of the Network Advertising Initiative (https://thenai.org/) and the Digital Advertising Alliance (https://digitaladvertisingalliance.org/) to deliver interest-based advertisements to you. If you do not wish to receive personalized ads, please visit their opt-out page[s] to learn about how you can opt out of receiving interest-based advertisements from member companies.

Legal basis: Legitimate interest or, where required by applicable national law, consent.

2.3.4 Communication with you

We process your personal data, including contact information and commercial information when communicating with you, such as when you contact us for questions by phone, e-mail and social media chat or when you participate in surveys, competitions or usability testing we conduct. Such communication can be recorded and stored for educational purposes, to improve our communications and for quality assurance and to be able to document what has been agreed with you. Remember that if you are communicating with us through social media, then the social media’s information on processing of personal data applies as well.

Legal basis: Legitimate interest and performance of contract

2.3.5 Prevent security breaches and abuse of our services, and practice our right to establish, exercise or defend legal claims

We process your contact information, other identifying information, commercial information, financial information, and internet activity and browsing history to ensure the security of all our services, in order to detect or prevent various types of unlawful use or use that otherwise violates our terms. We also process data to prevent abuse as well as to detect and prevent fraud, virus attacks, copyright infringement etc. We may also process personal data to practice our right to establish, exercise or defend legal and other official claims in front a court or other authority. For these purposes we might request and take part of official documents.

Legal basis: Legitimate interest and performance of contract

2.3.6 To process payment details for defined purposes

We use you financial information to process your payments.We store the following credit card data:

• the first six and last four digits of your card number to be able to support you if have forgotten your username,

• expiration date to send you reminders when your payment card is about to expire, and if you need to update the card on the Viaplay service,

• card alias to identify if this card has been used by another account,

• issuing country used for portability reasons to confirm your home country, and

• card type and last four digits of your card number to allow you to identify which of your payment cards has been registered.

Please note that your payment details are otherwise processed directly by our payment providers, who are independent controllers of your personal data and process such data under their own applicable privacy policies, for the purpose of charging you for our services and content.

Legal basis: Legitimate interest and legal obligation

2.3.7 To comply with legal obligations and requests from courts/authorities

We also process your personal data when we are required to do so by law, e.g., by virtue of our obligation to keep books or to where obligated to respond to requests from courts and other authorities.

Legal basis: legal obligation

2.4 Third party services, devices, and links

Please note that in some situations, we are not the only ones who process your personal data when you enjoy Viaplay’s content. The Viaplay service may be linked to, rely on and/or be integrated with websites, applications, interfaces, platforms or services operated by third parties (each a “Third-Party Service”).For example, when you use Viaplay on your game console or smart TV, then the company that provides you with that console or TV may also process your personal data as an independent data controller, with no connection to what is written in this Statement. The same applies if you click a link on the Viaplay service that leads you to a Third-Party Service.In these cases, such company’s corresponding information on data protection will also apply to you.A link to a Third-Party Service does not mean that we endorse it or that we are affiliated with it.We do not exercise control over any Third-Party Service, their privacy practices and/or any of their content, services or offerings, and your access to and use of the same is at your own risk.You should always read the privacy policy of a Third-Party Service before providing any information to the applicable third party.If you choose to use Viaplay through a third-party player (such as Apple Tv etc.), you might also be asked to share certain personal data with or from such third-party player. You will receive information about possible sharing before it is carried out. You can find more information about the third parties having access to your personal data in section 3.

3. What are the categories of third-parties we share your personal data with?

At times, it is necessary for us to share your personal data to achieve the purposes we have collected it for.

Service Providers

From time to time, we may establish a business relationship with other businesses to provide our services (“Service Providers”).For example, we may contract with Service Providers to provide certain services, such as hosting and maintenance, data storage and management, and marketing and promotions.We only provide our Service Providers with the information necessary for them to perform these services on our behalf.Each Service Provider must agree to use reasonable security procedures and practices, appropriate to the nature of the information involved, in order to protect your personal data from unauthorized access, use, or disclosure.Service Providers are prohibited from using personal data other than as specified by us.

Our Affiliates or Subsidiaries

We may share personal data with businesses controlling, controlled by, or under common control with our Company.For example, we share your personal data with any of the companies within our Group, for marketing purposes and for the development of new, or improvements of, existing services.

Third Party Partners

We may share your personal data with third parties that we have partnered with to jointly create and offer a product, service, or joint promotion.We may share personal data with a third party if you specifically authorize it, or it is required in order to complete a transaction, service or activity that you initiated or requested. Note: In such case, the collection and processing of your personal data may be subject to the privacy policy of such third party.We may also allow third party entities to place their cookie files or plug ins on our websites and applications, allowing them to collect specific information about your use of our websites, applications and services (more information available in our cookie policy).

Corporate Transactions

If our Company is merged, acquired, or sold, or in the event of a transfer of some or all of our assets, we may disclose or transfer Personal data in connection with such transaction.You will have the opportunity to opt out of any such transfer if, in our discretion, it will result in the handling of your personal data in a way that differs materially from this privacy Statement.

Compliance with Laws and Law Enforcement

We cooperate with government and law enforcement officials and private parties to enforce and comply with the law.We may disclose personal data and any other information about you to government or law enforcement officials or private parties if, in our discretion, we believe it is necessary or appropriate in order to respond to legal requests (including court orders and subpoenas), to protect the safety, property, or rights of our company or of any third party, to prevent or stop any illegal, unethical, or legally actionable activity, or to comply with the law.

4. For how long do we keep your personal data?

Your personal data is stored for as long as it is necessary to achieve the specific purposes for which the data was collected or as required by applicable law, after which it is deleted or completely anonymised. In this section you will learn about our different retention periods, which are specified further below. Please note that personal data may be processed beyond the retention periods below, if the data is considered necessary for the establishment, exercise or defence of legal claims or complaints before a court or other authority. If that is the case, the personal data in question will be deleted immediately once such claim or complaint has become final.

• Data collected as part of your use of Viaplay

• Data related to your account.This includes, among other, your account details, such as log in credentials, information about the services and content bought on Viaplay, user and viewing behaviour etc. We retain your personal data for the duration of your account. If you ask to delete your account or your account is deleted due to inactivity on your part (please see details below regarding inactivity), your personal data will become anonymized or deleted.

• Data related to crash logs and files. We process information about errors and crashes of the services to ensure the technical functionality of Viaplay. The data is processed for a period of 3 months from the collection date.

• Data about transactions and purchases. We process information about transactions related to your account and performed in connection with purchases through Viaplay for a period of 7 years after the transaction date.

• Data collected to comply with our legal obligations and enforcement requests.

• When we process your personal data to comply with or to fulfil our legal obligations or enforcement requests, e.g. to keep books, issue invoices, respond to legal enforcement requests, warrants, search orders or subpoenas, we will process your personal data for a period specified in applicable laws.

• Data collected through customer service or other communications with you. We process personal data collected when responding to your questions, complaints and requests, including data contained in the content of messages sent to us, for the period necessary to respond to the inquiry, complaint or request, but no longer than for a period of 3 years, in the case of logs and text dialog, and for a period of 1 month, in case of voice recordings. If a particular message constitutes or may constitute evidence in a proceeding before a court or other authority, we may retain such messages and the personal data contained therein until such proceeding has become final.

• Data collected from surveys you participate in. We process information received from you when you have participated in a survey, including about your answers to questions in various surveys relating to the services sent by Viaplay, for the duration of your account or as described from time to time depending on the particular survey.

• Data collected when you participate in competitions. We process information collected about you when you have participated in a competition for a period of 6 months after the competition.

• Data collected when you participate in usability testing.We process information collected about you when you have participated in testing for a period of 12 months after the testing.

• Data processed for direct marketing purposes. When we process your personal data for the purposes of direct marketing, we will keep the data until you ask to be opted out from marketing efforts or object to such processing.

• Data collected via cookie files or other technologies. We store personal data of service users and website users (non-logged users) contained in cookie files for a period corresponding to the life cycle of specific cookie files stored on your devices. Details on how we use cookies can be found here.

If you have been inactive on our services for a period of 48 months, we will delete your account and the personal data contained therein as described in this section. You are considered inactive if you have not bought any content (such as a movie, pay per view etc), logged in or used Viaplay or your account in any way, either directly or through one of our partners, for the prescribed period. Please note that if you have purchased the rights to a movie or other content, your account will remain active for as long as the licensed period is valid.

5. Children’s Privacy

You must be at least 18 years of age to create a Viaplay account. We do not knowingly market towards, nor collect personal data regarding minors. If we become aware that we have inadvertently received personal data from a minor, we will delete such information from our records. Minors may only use Viaplay with the involvement, supervision, and approval of a parent or legal guardian. Parents or legal guardians are strongly recommended to set up a children’s profile, which will filter out any content deemed inappropriate for minors, before letting children use Viaplay.

6. Transfer of Personal Data

Please be aware that your personal data and communications may be transferred to and maintained on servers or databases located outside your state, province, or country.We process and store your personal data in the US and EU/EEA/UK.We may share your personal data with partners, suppliers and subcontractors located outside these regions. Other than the US and EU/EEA/UK, the recipients of your personal data are located in among others, Ukraine.Your data is stored on servers within the EU/EEA but can, in a regulated manner, be accessed by our suppliers in the referenced countries.

Please note that personal data processed and stored in another country may be subject to disclosure or access requests by the governments, courts or law enforcement or regulatory agencies in that country according to its laws. If you have any questions regarding international data transfers, you may contact us using the contact information below.

We take special safeguards and where required by law, performing detailed transfer impact assessments when transferring personal data.If personal data is transferred to a country not recognized by the European Commission as ensuring an appropriate level of protection of personal data (list available here), we implement appropriate physical, contractual, technical, and organizational measures to help safeguard and secure personal data.In addition, where applicable, we put in place Standard Contractual Clauses approved by the European Commission and the UK Addendum thereto (you can obtain the copy of those clauses by contacting in accordance with Section 10 below).

Personal data may be accessed by persons within our organization, or our third-party service providers, who require such access to carry out the purposes described in this Statement, or otherwise permitted or required by applicable law.Personal data we collect is managed from our offices in New York, New York, United States, and Stockholm Sweden.

Even though we have taken steps to help protect the personal data in our control, you should know that we cannot fully eliminate security risks associated with personal data. No security measures can provide absolute protection. We cannot ensure or warrant the security of any information you provide to us.

7. How do we protect your personal data?

We protect your personal data through physical, technical and organizational security measures which we also enforce upon the suppliers that we use to carry out our business. We have strong policies on retention, information security, access rights etc. and regularly educate our staff around these issues.However, no data transmission over the Internet or other network can be guaranteed to be 100% secure.As a result, while we strive to protect information transmitted on or through our websites, applications or services, we cannot and do not guarantee the security of any information you transmit, and you do so at your own risk.

All payment transactions are encrypted using widely recognized technologies in the industry and are subject to security standards from the PCI (Payment Card Industry) Security Standards Council.

Your account is protected through, among other, your password. We encourage you to update it on a regular basis and to not use the same password as you would use for other accounts and applications.

8. Your rights

You have the following rights in relation to us (if you wish to exercise any of your rights, you can contact us via the contact details in the next section):

• right to access – a right to know the specific pieces of personal data we have collected about you; a right to know the categories of personal data we have collected about you; a right to know the categories of sources from which your personal data was collected; a right to know the business or commercial purpose for collecting or selling your personal data; and a right to know the categories of third parties with whom we shared your personal data,

• right to rectification — a right to have erroneous information corrected,

• right to deletion — a right to under certain circumstances have data removed,

• right to restriction — a right to require restriction of personal data processing, for example, if you object to the accuracy of data,

• right to objection — a right to object to processing based on legitimate interest, such as direct marketing,

• right to data portability — a right to require that personal data be moved from us to another party (this right is limited to data provided to us by you); and

• right to withdraw your consent – when the processing is based on your consent, you can withdraw it at any without affecting the lawfulness of processing based on consent before its withdrawal.

Please note that we may deny your request under certain circumstances, subject to exceptions set out in applicable privacy legislation, such as if we need to comply with our legal obligations. If we deny your request, we will let you know the reason why.

Please note that if we delete your personal data, many of our services will not work the same or at all. For example, your previous opt out requests will not be saved, saved preferences and information will no longer be available.

If you wish to exercise any of your rights, please refer to the contact information under section 10 below. If you believe that our processing of your personal data is not carried out in accordance with the data protection laws and regulations, we ask you to please let us know so that we can investigate the matter. We welcome your questions, comments, and requests regarding this Statement and our privacy practices. Please contact us at:

Viaplay Group Data Protection Officer

dpo@viaplaygroup.com

and/or via our toll-free number:

+1 888-700-0813

We have procedures in place to receive and respond to complaints or inquiries about our handling of personal data, our compliance with this Statement, and with applicable privacy laws. To discuss our compliance with this Statement please contact our Data Protection Officer using the contact information listed above.

As we are an EU based company, you also have the right to file a complaint with a supervisory authority. Our Lead Supervisory Authority is the Swedish Data Protection Authority (more information available here).

9. Notice to Consumers in California, Colorado, Nevada or Virginia

In addition to the rights set forth in Section 8, if you are a resident of California, Colorado, Nevada or Virginia, you may have certain additional privacy rights under the applicable privacy laws in your state (“State Privacy Laws”).This section generally describes those rights and how you can exercise them.

Right to Opt out of the Sale or Sharing of Personal Data.

Residents of California, Colorado and Virginia have the right to opt out of the “sale” or “sharing” of their personal data, as such terms are defined under State Privacy Laws.

Under California law, “share” meansdisclosing your personal data by us to a third party for cross-context behavioural advertising, in exchange for money or anything else of value. Thus, when we use the term “share” under this section, we are using it in the narrow meaning of how it is defined under California law. Other State Privacy Laws do not use the term “share,” but describe the concept as using personal data for targeted advertising.

Under the laws of California and Colorado, “sell” means exchanging your personal data by us with a third party for money or anything else of value. Under Virginia law, “sell” is the exchange of personal data for money only.

Currently, we participate in digital advertising networks to deliver advertising that is tailored to your interests. The participation in certain ad networks can constitute a “sale” or “sharing” of personal data under State Privacy Laws. The categories of third parties to whom information may be disclosed in this context is our third party partners (e.g., advertisers and marketing partners and data analytics providers).

We may sell or share the following categories of personal data to these digital advertising networks:

• Identifiers

• Internet/electronic activity;

• Geolocation data; and

• Commercial information.

You can opt-out of being tracked by these third parties by clicking the “DO NOT SELL OR SHARE MY PERSONAL DATA” link at the bottom of our website, or in the menu of the mobile application you are using, and selecting your preferences. Please note that Viaplay does not presently exchange personal data for money with anyone.

You can also opt-out by broadcasting an Opt-Out Preference Signal, such as the Global Privacy Control (GPC) (on the browsers and/or browser extensions that support such a signal). Note that we will only apply the request to that specific device or browser and only for cookie or pixel based selling and sharing. Thus, you will need opt out on each browser and device where you use our services. If you clear your cookie history on a particular browser or device, your opt out request will no longer be saved.

To learn more about these advertising practices or to opt out of this type of advertising of your personal data, please visit https://optout.aboutads.info/ and https://www.networkadvertising.org/ to optout. You can opt out of the re-sale of your personal data by other participants in these digital advertising networks by visiting this site and opting out of each participant’s digital property.

Please note that Viaplay does not presently exchange personal data for money with anyone.

Right to Limit Disclosure of Sensitive Personal data

If you are a California resident, you have a right to limit the processing of your Sensitive Personal data (as defined by California law).We do not collect or process Sensitive Personal data for inferring characteristics or use or disclose Sensitive Personal data for purposes other than those permitted by law.

Right to Appeal

If you are a Virginia or Colorado resident and we were unable to fulfill your request, you may appeal our request by emailing us at support-us@viaplay.com within fourteen days of our decision, including “Appeal Request” in the subject line, with a detailed reason for your appeal, as well as your state of residence.

Notice to Nevada Residents/Your Nevada Privacy Rights

With respect to the Nevada Privacy of Information Collected on the Internet from Consumers Act, Viaplay does not sell for monetary consideration the personal data of Nevada consumers for the purpose of resale to other entities.If you want to opt out of this practice in case our practices change in the future, please email support-us@viaplay.com. Please title your email "Nevada Opt Out from Sale" and include your full name and the email address for the account you are contacting us about.Please only include one request per email message.

Right to Non-discrimination

We will not discriminate against you for exercising any of your Rights under State Privacy Laws and we will not deny you goods or services, charge you a different price, or provide you with a lesser quality of services if you exercise any of your rights under State Privacy Laws.

10. Contact information and Exercising your Rights

If you wish to exercise any of your rights as described under section 8 or 9 above or need help from our customer service, please send an email to support-us@viaplay.com or call us at +1 888-700-0813.

We will take steps to verify your identity before processing your request to exercise your rights. We will not fulfil your request unless you have provided sufficient information for us to reasonably verify you are the individual about whom we collected the personal data. If you have an account with us, we will use our existing account authentication practices to verify your identity. If you do not have an account with us, we may request additional information about you so that we can verify your identity. You may use an authorized agent to submit a consumer request. When we verify your agent’s request, we may verify both your and your agent’s identity and request a signed document from you that authorizes your agent to make the request on your behalf. To protect your personal data, we reserve the right to deny a request from an agent that does not submit proof that they have been authorized by you to act on your behalf.

11. Updates of this Statement

We may update this Statement as considered necessary from time to time. We include the date this Statement was last revised at the top of the page. Should any changes be significant regarding how we process your personal data, we will inform you in an appropriate manner prior to the changes come into effect, for example by sending you an email or by providing you with a clear notice when you access Viaplay. We recommend that you read such information carefully and keep yourself up to date by regularly visiting this Statement.

Thank you for taking your time to read this Statement! For more information on Viaplay Group’s privacy work, see here.