Data Protection and Viaplay

Last updated: 2021-12-15

We value your trust in us.

1. Introduction

Viaplay ("Viaplay") is a service provided by Viaplay Group Sweden AB, corporate identification number 556304-7041, ("Viaplay Group") with address Box 171 04, 104 62 Stockholm, Sweden. Viaplay Group is the data controller for the processing of personal data under this privacy statement (this or the “Statement”), unless otherwise stated, and will use your personal data as is described below.

This Statement applies to you when browsing our website or if you interact with us otherwise- we encourage you to read it closely. If you have any questions regarding anything stated here or otherwise regarding our privacy work or handling of cookies and other technologies, you are welcome to contact us by using the contact information in Section 7.

2. Which categories and types of personal data do we collect and process and on which legal basis?

Personal data means any information that can be linked to you either directly or indirectly. It could be your name, email address, phone number, credit card number, IP address, viewing history and information about interests and preferences. When browsing through our website, we only collect and process certain Internet or other electronic activity, such as an anonymized IP-address. This means that we drop the last 3 digits of your IP address, so we will only be able to see your location on a city level.

For this specific processing we use legitimate interest as a legal basis, meaning that our reason for processing personal data outweighs any prejudice to your data protection rights. In order for us to do so, we always perform a balancing test to ensure that we have considered and weighed any privacy impact in relation to the interest in question. We consider what is necessary and reasonably expected by you, but also how to minimise any impact on your data protection rights, for example by pseudonymising data where possible. If you object to your personal data being processed based on our legitimate interests, you can contact us using the contact information under section 10 below.

3. How do we use your personal data?

We use your personal data for the following category of use:

Analytical purposes: The reason for us to process this data is to be able to track from where you visit our webpage.

4. What are our sources of personal data?

We collect information from you passively. We collect internet or other electronic activity passively using tools like browser cookies. This activity is further described in our Cookie Policy.

5. Who do we share your personal data with?

At times, it is necessary for us to share your personal data to achieve the purposes we have collected it for. For example, we may share your personal data with:

  1. Any of the companies within our Group, for example for the development of new, or improvements of, existing services,
  2. External partners and suppliers, both inside and outside the EU/EEA (for more information please see section 7, for example, the provision of IT and other infrastructure, to protect our property and rights, and to ensure the security of our employees,
  3. Recipients where legal requirements, regulations or official decisions so require, such as to law enforcement or data protection authorities to respond to valid legal processes, such as warrants, court orders or subpoenas.
  4. Prospective purchasers of our business in case we sell or negotiate to sell our business to a buyer or prospective buyer. We will always inform you before a transfer of your data is carried out to a buyer or becomes subject to a different Privacy Statement.
  5. Third party entities placing their cookie files or plug ins on our website, allowing them to collect specific information about your use of the website and services (more information available in our Cookie Policy).

6. For how long do we keep your personal data?

Your personal data is stored for as long as it is necessary to achieve the specific purposes for which the data was collected or as required by applicable law, after which it is deleted or completely anonymized.

  1. Data collected to comply with our legal obligations and enforcement requests.
    When we process your personal data to comply with or to fulfil our legal obligations or enforcement requests, e.g. to keep books, issue invoices, respond to legal enforcement requests, warrants, search orders or subpoenas, we will process your personal data for a period specified in applicable laws.
  2. Data collected via cookie files or other technologies. We store personal data of service users and website users (non-logged users) contained in cookie files for a period corresponding to the life cycle of specific cookie files stored on your devices. Details on how we use cookies can be found here.

7. Transfer to countries outside the EU/EEA

We may share your personal data with partners, suppliers and subcontractors located outside the EU/EEA. Other than the EU/EEA, the recipients of your personal data are located in among others, Ukraine and the US. Your data is stored on servers within the EU/EEA but can be in a regulated manner be accessed by our suppliers in the referenced countries.

In such cases, we take special safeguards, by performing detailed transfer impact assessments. If personal data is transferred to a country not recognized by the European Commission as ensuring an appropriate level of protection of personal data (list available here), we implement appropriate contractual, technical, and organizational measures in addition to, where applicable, the Standard Contractual Clauses approved by the European Commission (you can obtain the copy of those clauses by contacting in accordance with Section 10 below).

8. Children’s Privacy

The website is intended for users who are 13 years old or older. We do not knowingly collect personal data from children under the age of 13. If we become aware that we have inadvertently received Personal Information from a child under the age of 13, we will delete such information from our records.

9. How do we protect your personal data?

We protect your personal data through technical and organizational security measures which we also enforce upon the suppliers that we use to carry out our business. We have strong policies on retention, information security, access rights etc. and regularly educate our staff around these issues. However, no data transmission over the Internet or other network can be guaranteed to be 100% secure. As a result, while we strive to protect information transmitted on or through the website, we cannot and do not guarantee the security of any information you transmit on or through the website, and you do so at your own risk.

10. Contact information

If you have any questions regarding our service, you can contact us at

If you have any questions, comments, or concerns regarding this Statement or how we work with personal data, we welcome you to contact our Data Protection Officer by email at the following address:

11. Updates of this Statement

We may update this Statement as considered necessary from time to time. We recommend that you keep yourself up to date by regularly visiting this Statement.

Thank you for taking your time to read this Statement! For more information on Viaplay Group’s privacy work, see